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TLT — Brand Foundations & Web

Brand foundations a service team
can run on from day one.

Client
TLT
Year
2024
Services
Identity / Web
Scope
Brand foundations / Web surface
TLT

01 / Brief

The brief

Build the brand foundations and a digital surface for a service team — clear, professional, and ready to ship.

The brand had to communicate trust and craft without borrowing the visual cliches of the category.

02 / Approach

The approach

  • — Defined the wordmark and a tight type system.
  • — Built a small, considered color palette for digital and print.
  • — Designed core web surface: home, services, and contact.
  • — Delivered a foundations kit the team can extend on their own.
TLT 01
TLT 02
TLT 03
TLT 04

03 / What we built

What we built

  • — Brand foundations: wordmark, type, color.
  • — Web surface: home, services, contact.
  • — Print kit and brand documentation.
  • — Handoff system the team can extend.

04 / Outcome

Outcome

A working brand foundation and a calm digital surface — ready to scale with the business.

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more

Related work

Fuse Platform Identity · Web · Print
Podia Identity · Web
  1. 03 Kameo
  2. 04 Shipibo
  3. 05 Esti Bressler
  4. 06 Anitrex
  5. 07 SpiritWars

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