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TLT: Brand Foundations & Web

Brand foundations a service team
can run on from day one.

Client
TLT
Year
2024
Services
Identity / Web
Scope
Brand foundations / Web surface
TLT

The brief

Build the brand foundations and a digital surface for a service team: clear, professional, and ready to ship.

The brand had to communicate trust and craft without borrowing the visual cliches of the category.

The approach

  • Defined the wordmark and a tight type system.
  • Built a small, considered color palette for digital and print.
  • Designed core web surface: home, services, and contact.
  • Delivered a foundations kit the team can extend on their own.
TLT 01
TLT 02
TLT 03
TLT 04

What we built

  • Brand foundations: wordmark, type, color.
  • Web surface: home, services, contact.
  • Print kit and brand documentation.
  • Handoff system the team can extend.

Outcome

A working brand foundation and a calm digital surface, ready to scale with the business.

Related work

Fuse PlatformIdentity · Web · Print
PodiaIdentity · Web
  1. 03Kameo
  2. 04Shipibo
  3. 05Anitrex
  4. 06SpiritWars

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