Strategy first
Every system starts with positioning, audience, and a real point of view.
An independent studio for brands that want a world.
TS
Who we are
Sheinberg Studio is a small, independent practice led by Tomer Sheinberg, working across identity, motion, characters, and digital surfaces.
We work best with founders, brand teams, and game studios who want a coherent world rather than a single asset — and who care about how each surface, type choice, and motion cue carries the story forward.
Engagements are run by the studio lead end to end, with collaborators brought in for specialist craft.
How we work
One world, many surfaces
Identity, web, motion, and characters are designed to belong to the same world.
Built to ship
Files, guidelines, and templates that real teams can extend after handoff.
Direct collaboration
You talk to the designer doing the work. No account layers.
Editorial craft
Type, hierarchy, and pacing are treated as core deliverables, not decoration.
Characters as language
Characters, motion, and texture become a brand vocabulary, not stickers.
From brief
to launch.
- 01 — Discovery. Positioning, audience, references, scope.
- 02 — Direction. Two visual routes, narrowed into one.
- 03 — System. Identity, type, color, motion, character rules.
- 04 — Surfaces. Web, social, motion, packaging — whatever ships.
- 05 — Launch. Handoff, guidelines, and post-launch support.