SpiritWars — Game project
A world of spirits,
mechanics & motion.
- Client
- SpiritWars
- Year
- 2025
- Services
- Identity / Characters / Motion
- Status
- Placeholder content
SpiritWars
(Brief — 01)
The brief
Build a complete brand world for a game-first universe — characters, type, color, motion language, and a system that scales from launch art to in-game UI.
The brand had to feel mythic and modern at once, ready to live across game screens, social, merch, and trailers without losing identity.
(Approach — 02)
The approach
- — Built a wordmark that doubles as a hero composition.
- — Designed a modular character system that supports six classes.
- — Defined motion principles that carry from logo to in-game cinematics.
- — Delivered a launch-ready brand kit with social, key art, and motion guidelines.
Wordmark / lockups
Character system
Color & type
Motion frames
(Outcome — 03)
Outcome
A coherent brand world that the team can extend across game updates, drops, and campaigns — without rebuilding the rules every season.
Note: imagery on this page is placeholder. Final SpiritWars assets will replace the colored blocks once selected and approved.
Next project
View next